Growth Engineering for Startups

A bootcamp for startup founders and growth practitioners

This course is designed to take your startup from zero to one using established growth engineering lessons. The lessons are taught by Madhukar Kumar, CMO, developer, author and a former guest lecturer at Duke's Fuqua School of Business. The course lessons are drawn from Madhukar's experience in working both small and large tech startups from Zuroa, Redis, and SingleStore to larger companies like Nutanix and Oracle.

About the Instructor

A very long time ago, when physical newspapers were still a thing, I was a city reporter. Every day I would go out hunting for news stories, come back to the office in the evening and write articles that would end up as dried ink on the next day's newspaper.

Fast forward a few years and I had become a software developer, making web sites and applications as the world wide web changed everything.

My journey of learning and crafting stories on different canvases led me to product management and finally a growth marketer today in tech companies. Today, I have a day job of working as a CMO in a tech startup - SingleStore, and I still love to write and create narratives using code and words.

This course is an organized collection of my learnings of how to take a startup from zero to one using hands-on lessons I have collected while working in 10 people startups to few hundred startups to few hundred thousand people companies.

Course Updates

The world of growth is a fast moving train especially with the advent of gen AI. Sign Up if you are interested in gettings updataes about new bonus lessons that I put out relevant to growth for startups.