What to expect - Growth Engineering for Startups is a hands-on comprehensive bootcamp on how to grow your startup from zero to one using established growth learnings. This course is taught by Madhukar Kumar, a CMO, developer, author and a former guest lecturer at Duke University's Fuqua School of Business.
This course is designed for startups to go from zero to one using established growth practices. The modules and lessons include hands-on sessions and resources that will help you get started and customize the growth strategy for your specific needs.
Module 1
What is fractal growth strategy and how to implement it?
Building your strategy with a mindmap.
Building a growth team. Skills, roles and responsibilities.
Q&A list to build your own strategy.
Module 2
The anatomy of messaging framework and how to build one
The six most powerful words in the English Language.
Workflow for writing product-led content and how to use AI effectively.
Hands On - Build your own press release.
Q&A list to build your own strategy.
Module 3
Working backwards from growth strategy.
Hands-on walkthrough.
Google sheet with starter model.
Module 4
A primer on SEO and the tools of the trade.
How has SEO changed with AI?
Keyword research and content.
An end-to-end hands-on example.
Airops end-to-end workflow.
Module 5
Primer on CRM and marketing automation.
The tools of the trade for paid campaigns.
The first step of any campaign - Audience.
Distribution channels - LinkedIn, X, Google and YouTube.
An end-to-end workflow using Apollo, Clay, Dripify and Zapier.
Module 6
The hum, sing, shout strategy for events.
The anatomy of webinars.
Community and meetups.
When & how of events and conferences.
List of tasks and vendors as resources.
Module 7
What is PR? Should you do it?
When to do a press release?
The how to of Press Releases?
List of resources to get attributed for free.
Module 8
High-level architecture.
Pros & Cons - Wordpress, Webflow, NextJS.
The what and how of headless CMSs.
Building effective landing pages and forms.
How build design and code with AI?
Starter kit with NextJS.
Module 9
What are Customer Data Platforms and why you may need one.
The core of the data platform - the pipeline and the schema.
Hands on walkthrough.
Database schema for PLG
Module 10
Step-by-step guid for executing acquisition campaigns.
Step-by-step guide and tools for executing adoption campaigns.
Extras
Data visualization and experimentation.
The what and how of product launches.
What is branding and how to get started?
Marketing to a developer audience.